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China digital consumer trends in 2019

来源:麦肯锡 2019-12-30

关键词:数字消费大数据

China’s rise as a global leader in e-commerce has been nothing less than stunning. This year, online retail sales are expected to swell to $1.5 trillion, representing a quarter of China’s total retail-sales volume, and more than the retail sales of the ten next largest markets in the world—combined.
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